![]() A portion of the proceeds of each sale went to UNICEF. The collection featured The Row's signature crocodile backpack in 12 different designs by Hirst. In 2012, The Row teamed up with Damien Hirst to create a line of luxury backpacks. Afterward, the Olsens accompanied Toms on a shoe drop in Honduras. In 2011, The Row collaborated with Toms Shoes for a limited-edition collection for Tom's one-for-one model. The spring 2016 collection was shown at the Château de Courances. The brand's collections are regularly presented at New York Fashion Week and have been presented twice at Paris Fashion Week. In May 2016, the brand's second flagship store opened in New York City's Upper East Side with the brand's pre-fall 2016 collection. The store was designed by David Montalba and Courtney Applebaum and won an American Architecture Award from The Chicago Athenaeum in 2016. ![]() In 2014, The Row opened its first store on Melrose Avenue in Los Angeles inside a converted home that is hidden from the street. Retail locations Īs of 2015, The Row was available in 164 stores in 37 countries. The Cut estimated that The Row reached $100 million in sales per year in 2021. In September 2021, it was announced that The Row had launched its first children's collection. In July 2020, it was reported The Row was weathering financial difficulties and had laid off half of its staff, stemming from the COVID-19 pandemic and the bankruptcy of Barneys New York, one of its largest accounts. The Olsens conducted two years of research prior to launching the collection, which became available in stores in October 2018. In August 2018, The Row announced a complete menswear collection that included suiting, denim, and knits. The Row first created a menswear collection for spring 2011, and in October 2016 the label launched a new collection of menswear at their Los Angeles and New York stores, with the intention to continue expanding the offerings. They did not give an interview about The Row for the first three years after its inception. Initially, the Olsens did not want their names attached to the brand and preferred to let the clothes speak for themselves. A Paris office was opened in 2011 and a London office opened in 2019. The Olsens work primarily out of The Row's TriBeCa studio at 609 Greenwich Street in New York City, which they have occupied since 2012. ![]() And it was good." Hutton accompanied the Olsens to the Council of Fashion Designers of America's annual awards show in 2012, the year they won their first Womenswear Designer of the Year award. And they would dance on the deck, and I would do what they were doing. Ash had a place on the beach, so we did it at her place. I saw the clothes, and they were wonderful, real simple, minimalist designs. In 2008, Lauren Hutton modeled for the brand's first look book. The brand is named after Savile Row in London. The brand has expanded to include ready-to-wear clothing, resort clothing, handbags, sunglasses and shoes. Barneys New York bought the entire collection. In 2006, the Olsens created a 7-piece collection that included the T-shirt, a pair of cotton sateen leggings, and a cashmere wool tank dress. She tested the design on a variety of women of all body shapes and ages in an attempt to find a "commonality in fit and attitude". The idea for the brand started as a personal project in 2005 when Ashley Olsen challenged herself to create a perfect T-shirt. ![]() A knit ensemble on display at the Metropolitan Museum of Art for the In America: A Lexicon of Fashion exhibition in 2022
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